This data springs from such diverse sources as weather, social media posts, digital pictures and videos, purchase transaction records and cell phone GPS signals, to name a few.

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The rest comes from independent forecasting data sources like AccuWeather and Weather Central.

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That would require taking weather data from a number of sources and aggregating years of it looking for patterns that might provide an edge in the financial markets.

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Average folks who were witnessing the weather in real time, and posting their video alongside the professional sources.

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Secondary sources of event data can include other application systems, other departments within the company, business partners, news feeds, industry data feeds, weather feeds, traffic feeds, Twitter, other social applications and other sources.

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