Mr. Rogers says the company has been working to customize weather, language and location data for a new thermostat that will work in European homes.

WSJ: Hardware Startups Look to Tap Overseas Markets

Whenever the advertising is for a little known country, it is important to give the people a lot of information in the advertisement such as the weather, language, food, etc.

FORBES: Creating An Iconic Travel Destination Brand

In his language, what he meant was that, since the weather was good, we could leave the next day for the winter ascent of the Tooth of M.

NEWYORKER: Bear Meat