Traffic on Weather.com doubles on hurricane days, spiking to more than 7 million unique visitors.
When the story is weather, Weather.com is where news junkies turn to get their information.
Weather.com provides forecasts for 1.8 million locations in the U.S., including 100, 000 schools and 50, 000 golf courses.
So as the clouds roll in and dangerous storm surges kick up, does the staff of Weather.com cheer?
All the big portals except Google syndicate content from Weather.com, including AOL, Yahoo!
Though syndication and affiliate deals provide some revenue, Weather.com makes most of its money from traffic to its own site.
This year has been particularly active, as several devastating storms have pounded the U.S., no doubt adding to Weather.com coffers.
Textfree surpassed Weather.com and internet radio service Pandora in downloads last January.
All the big portals except Google (nasdaq: GOOG - news - people ) syndicate content from Weather.com, including AOL, Yahoo!
This shift, coupled with seasonal variation, might make for a confusing winter for users of weather.com, with more surprise raindrops or snowfalls than usual.
Approximately 60% of all weather forecasts seen online come from Weather.com.
With Hurricane Wilma making menacing circles around the Gulf of Mexico, the 20 expert writers and producers who keep Weather.com fueled with content are pulling all-nighters.
Weather.com's dominance has only increased over the last year, as more Web sites strike deals with the company to use its content on their own sites.
Weather.com published a map of the U.S. showing areas at risk of severe thunderstorms Saturday, with an area from Iowa to the Mid-Atlantic at risk.
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Weather.com is the online version of the Weather Channel, the 24-hour cable and satellite television channel launched in 1982 and now available in 86 million American households.
In September, Weather.com logged 31.5 million unique visitors, besting MSNBC.com (26.4 million), a joint venture between Microsoft and General Electric-owned NBC, and CNN.com (26 million), owned by Time Warner.
The " crisis maps" are using data from the US Naval Research Laboratory, the National Hurricane Center, US weather website weather.com and the US Geological Survey.
Weather.com has been particularly out front on this.
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University of Phoenix Stadium is fantastic, and Glendale has greater odds of warmer weather during the first week of January compared to North Texas (Weather.com monthly temp averages for Glendale and North Texas).
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Until recently, for a chance of rain of 30%, the Weather Channel's weather.com had shown icons of rain, which for users who don't look at percentages will look like a prediction of wet weather even though the firm's computer models predict that seven out of 10 times on similar days, there will be no rain.
The company now has three e-commerce sites: telescope.com, livesciencestore.com (weather instruments and robotics) and starrynight.com (software and DVDs).
For footage of the quake and tsunami, see The Weather Channel.com.
To get local headlines and weather reports on NBCNews.com, enter your zip code or visit our local news page and select your location.
In addition to suing Apple, the defendants from California and Texas named the apps as parties in the lawsuit, including Pandora, the Weather Channel, Dictionary.com, Room Candy (maker of Pimple Popper Lite), among others.
Pandora, Dictionary.com, Toss It, Text4Plus and The Weather Channel were also named in the suit.
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Web weather is entirely browser based, and you can bring it up in just the same way as on a smartphone -- confirm that your GPS is enabled, then head to Google.com and type "weather" -- you'll be rewarded with a 10-day forecast, complete with temp, precipitation, humidity and wind speed readouts.
The data gathered from this network allows Wunderground.com to make extremely accurate weather predictions.
Wunderground.com is the second-largest weather site in the world with more than 19, 000 Personal Weather Stations registered on the site.
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