Wear the same clothes, eat the same foods at the same time, shower at the same time with the same soap, wash your laundry the same way.

FORBES: Turn Fear and Doubt Into Fuel for Brilliance

As the ritual became more concrete and when digital cameras were introduced, the group became more picky over the details of the photo, going as far as to wear the same clothes, and designate an official jar and hat as props.

CNN: Five guys take same photo for 30 years

Some of the same merchandise can be found in the Rack store which attracts younger value-oriented customers who can wear skinny clothes!

FORBES: Nordstrom: An Impressive Growth Outlook for a Unique Retailer