Just as homebuilders uses fancy signs, flags, elaborate ads and model home decorating to further its brand and appeal to as many buyers as possible, sole proprietors and small business people wear their brands on their foreheads, promoting their web sites, posting in social media, talking with their clients and glad-handing at networking events.
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They want to wear the same brands as the people they aspire to be.
No wonder everyone involved in the series--from its stars to the bars they frequent and brands they wear--are pushing hard to make the most of this fourth, and perhaps final, season.
Companies like American Eagle Outfitters, HP, Microsoft and Target hire college kids to wear their logos and promote their brands around campus.
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Revenue in jeans wear fell 1% and contemporary brands slumped 17%.
The beauty of this model is that it allows for a consumer to be able to wear haute- coute and designer brands at an affordable price.
Of course, they knew the awards ceremony was a performance in itself, and they made sartorial choices that reinforced their personal brands, as well as the brands of the designers they chose to wear.
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According to Wooten's study, ridicule helps teach teenagers what brands and styles of clothes and shoes to wear and which ones to avoid, if they want acceptance from their peers.
Love them or hate them (or love to hate them), the TV special may bolster their reputations (not to mention their brands) when they might have been criticized for leaving the area a little worse for wear.
"Chinese sportswear brands are facing, as are foreign brands, a change in consumer buying habits in China, particularly the increasing popularity of casual wear, " said Headland Capital's Raffini.
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