We thought, as we did with our household goods business, we could sell a global network.
With our finite resources, we must figure out ways to offload what we have thought as tasks that needed to be done by our staff.
Then we started investing in kind of what we thought of as not startups but speed-ups, organizations like Habitat for Humanity and Special Olympics, trying to expand their efforts.
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The third possibility would be a combination of these: the GDP figures are a bit better than we thought (as the Bank of England has long believed), but we are also seeing a prolonged hit to our productivity, not just from the crisis, but as a result of subsequent re-balancing of the economy.
"We need to think about deployment as creatively as we thought about the hardware and the software, " says Jepsen.
When Acer first announced the Timeline Ultra laptops back at CES, the company didn't explicitly describe them as Ultrabooks -- in fact, we thought of them more as mainstream notebooks, successors to last year's TimelineX series.
"We once thought of Aids as an existential threat, now we live with it, " Major General Jonathan Shaw, commander of UK Cyber Policy at the Ministry of Defence told the audience.
When we launched the black pepper futures many people asked us why, since most people don't start with that as their first agricultural commodities product, but we thought we could have an advantage with that as an early mover.
We started to giggle a little nervously, then roared as we thought about the shock of seeing the chainsaw after making up the dead body story.
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As a fan, I thought we had a team as good as any in the world!
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"We aren't losing faith in advertising, but it isn't growing as quickly as we thought, " concedes Robert Davis, chief executive of Lycos, Inc.
As we enter the New Year in 2013, I am reminded by certain truisms that may offer food for thought as we navigate the investment universe in the year ahead.
We were surprised to find that we didn't mind Tesla's touch experience nearly as much as we had thought.
We expected the same here but were surprised to find that we didn't mind Tesla's touch experience nearly as much as we had thought we might.
Every action has to be reflexive and automatic, without conscious thought as we know it.
At reddit, we always thought of ourselves as something between party hosts and janitors.
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Now, so far, and no one's quite clear why, it hasn't been as bad as we thought it would be.
The excess supply of workers and products that ought to be holding back prices and wages is not as ample as we thought.
He got up, as we thought, to leave, but he came over and he said: 'No, no, I just want to greet each one of you'.
In the over three decades since women entered the business world in large numbers, the glass has not gotten as full as we thought it would be.
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Mr. MEAD TREADWELL (Former Spill Response Coordinator, Department of Environmental Conservation): We thought, or at least I thought, as one of the decision-makers that nature was going to take care of the issue.
"We always thought of it as closing your eyes and feeling your way around the receptor, " says Strader, who now heads biology drug discovery at Schering-Plough (nyse: SGP - news - people ).
"The biggest reason for the decline in gross domestic product (GDP) is external demand was weak and domestic demand did not recover as quickly as we thought, " said Shuji Tonouchi of Mitsubishi UFJ Morgan Stanley Securities in Tokyo.
We should be spreading and thus diminishing risk as we do these things and dispersing risk is usually thought of as a good thing.
"We had always thought of having teas, but as we had no idea how to go about it, we asked Skye to come and have a look at the nurseries and help us, " Francesco says.
We believed that because it used the same technology as the desktop, we thought it could improve.
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We thought the value was there as far as giving up that pick to go get him.
We can recognize the thought bubble as an unspoken assumption and seek new data to test it for validity.
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