We tend to think of a chaplain's faith as his armor against the horrors of war.
We tend to think poets were exaggerating, but they were very often giving eye witness accounts.
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We tend to think that steroids hit American sports in baseball during the 1980s.
We tend to think of innovation as somehow fundamentally different from going about the business of our daily work.
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If we made money recently by buying stocks, we tend to think we are smart for having done so.
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We tend to think of algorithms as static, being changed only by programmers.
Social psychology teaches us that we tend to think people who are like us are nicer, smarter, and more competent.
"We tend to think of sinusitis as an infection but we've discovered that there's a mechanical basis for this, " says Makower.
"We tend to think of multifamily rental properties as driven by job growth, " says Steve Cordes, managing director at ING Clarion.
We tend to think of our IP counsel as adversaries or over-protectors.
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We tend to think of making improvements by correcting weaknesses, yet the best leaders stand out with the presence of great strengths.
Now, in an age of ecommerce, we tend to think of sites like eBay, with its long bid times and low quality item images.
We tend to think of the sweep of destiny as stretching across many months and years before culminating in decisive moments we call history.
"We tend to think of ourselves that we're this little studio but they were fantastic and it was really a great experience, " he adds.
"We tend to think of mushrooms on toast or yeast in bread or beer, but they do so much more for us than that, " he says.
When we think of leaders, we tend to think of strong, powerful, assertive people who speak easily before crowds and generate a lot of attention and enthusiasm.
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When we see others make money in a stock market rise, we tend to think they must have been smart to have known when to get in.
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With persistently high unemployment and underemployment rates underlining the plight of the jobless, we tend to think of people who have steady work as the lucky ones.
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Although we tend to think of the federal government as one gigantic entity, it actually comprises hundreds of agencies and departments, each with its own mission and culture.
Second (and I think this is particularly true of smart, well-educated people), we tend to think that understanding something is the same as, or as good as, doing it.
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When we think Denial of Service (DoS) we tend to think of the headline grabbing DDoS attacks like those against a couple of major banks that started last week.
And although he intersperses candour with tact, assuring us that the young Saudi princes are smarter and more durable than we tend to think, frankness wins out in the end.
We tend to think of them as alternatives to traditional car rental, but companies like Getaround see themselves as social enterprises designed to serve the greater good by reducing traffic and air pollution.
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We tend to think about a stressed out workforce as one that is under the pressure of maintaining a declining business with fewer resources, amidst business model change or one struggling to hold onto legacy revenues.
"We tend to think Brits all have stiff upper lips, but there was a period in our recent history when it was the fashion to go to seances - really hokey, overblown performances - and people wanted to believe them, " says Hall.
The burden could be lessened by extending the filing deadline to give companies time to get their info to the IRS. We tend to think of April 15 as a date set in stone, but the original filing deadline was in March.
When we think about Stanford these days, we tend to think about the production of math and science geniuses who go on to make millions of dollars starting tech companies or working for Google, Apple and other magnets for such talents.
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Citing science writer Jonah Lehrer, who cites Australian psychologist Neil Brewer, Jad Abumrad and Robert Krulwich, co-hosts of Radiolab, describe in a 2007 episode how memory is mercurial, difficult to pin down, and far less solid than we tend to think.
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