We split up these fortunes when we get better information, as we did with the Matte and Rausing families this year.

FORBES: Inside The 2013 Billionaires List: Facts and Figures

If this does not happen then banks will need to be split up completely, as we made clear in the autumn.

BBC: Osborne backs break-up of banks that fail to reform

"Back a few years ago we'd be talking about how to split up the lion's share of assets and gains, " said Clement, the New York lawyer.

FORBES: Magazine Article

"A lot of people that we grew up with, that I know, have split up, divorced or went on their way because of this hurricane, " Murray said.

CNN: Divorce stalks Katrina survivors

In short, Prof Mark is pointing out just how much we are becoming multi-tasking humans and how our workday is split up into numerous different activities.

FORBES: Tackling The Multi-tasking Work Environment

Brand Keys proprietary research points to a split: rational factors make up only about 30% of why we choose what we choose.

FORBES: Style And Substance: What Luxury Fashion Can Teach Us About Branding

And we agreed that, if we were to more compete than partner, it would be right for us to split up.

FORBES: What Is Up With Eric Schmidt's Revisionist History of His Relationship With Steve Jobs?