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We should not use dishonest tactics to destabilize competitors, or manipulative communications that verge on propaganda.
FORBES: Marketing's Responsibility in the Digital Age
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We should not use immigration as a tactic to divide.
CNN: Transcript of Thursday's Democratic presidential debate
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"We should not make the use of violence a part of freedom of expression, " he added.
CNN: Swedish capital shaken by 3 nights of rioting
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Correlation is simply a trend, of course, and we should take care not to use it as a stead-fast indicator of anything, really.
FORBES: Let's Talk About Correlation
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Which in turn means that published reserve numbers for any metal or mineral are not what we should use if we want to talk about binding resource constraints.
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There is a great deal of debate over nuclear power, including whether we should use it or not, where plants should be located (NIMBY - not in my back yard is a common theme).
FORBES: What Are The Most Important Things To Know/Understand About Nuclear Energy?
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In the next 12 months we are going to see the same breakout moment when everyone has to have a big data strategy, doing an inventory of what data do we have, what data we should be collecting and we are not, and how we could use it.
FORBES: What's to be Done about Big Data?
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Ah, but wait, by far the majority of those active service members will be male (women only just this past week being cleared for combat operations for example) so perhaps we should use the male suicide rate, not the population one?
FORBES: But There Isn't An Epidemic Of Suicide In The US Military
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We should embrace, not isolate, those religious leaders who are ready to use their faith to mobilise communities around peace.
ECONOMIST: Don't mention God
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Instead, we should be trying to understand a brand, not as the thing marketers sell, but as the thing consumers use.
FORBES: Why Do We Love Brands?
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Whether Ahmadinejad believes that he can prompt the return of the Mahdi through the instigation of a regional war, perhaps one that might see the use of nuclear weapons, is unknowable, but this is not a prospect on which we should wait around for the answer.
CENTERFORSECURITYPOLICY: A Nuclear Iran: The Case for Action