When the scalp is red and flaky from dandruff, we often call it seborrheic dermatitis, but the cause is the same.

CNN: Why is my scalp so itchy?

What we call the beginning is often the end.

FORBES: A Professional Preps for the End of QE

And when I call them, they are often busy, and we get a message saying that we have to call back later on.

WHITEHOUSE: President Obama Talks Jobs in Allentown

At the moment, much of Africa is focused on what is often referred to as the beautiful game or what we here in the United States call soccer.

NPR: Obsessed with the Africa Cup Soccer Tourney

Trying to make appointments with people is sometimes impossible - "Call me tomorrow, who knows if we'll still be alive then" is often the answer.

BBC: NEWS | Middle East | Constitutional impasse in Lebanon

We knew that Jobs and Ive were close - he often featured in those famous keynotes, taking an iPhone call from the boss, or explaining on video the design principles behind the iPad.

BBC: Jony Ive and the future of Apple