Lest you need a sobering reminder about the US culture of waste: if the rest of the world wasted the way Americans do, we would by now need three more planets and one extra atmosphere.

FORBES: "Junky Jacquie Hates to Waste" and Other Modern Tales in Sustainability

We kicked off the event with three key questions: Do we need more social innovation, or is the big challenge these days just to scale up what we know?

FORBES: 3 Messages from BRAC's Frugal Innovation Forum for the Skoll World Forum

"That's great, everybody back to shore" I order, terrified that it's about to bucket down and we'll have ruined thousands of pounds worth of equipment that we need to be using for three more weeks.

BBC: Behind the scenes

"To reinvigorate the sector and the economy more widely, we need a three-pronged approach, " said Peter Hemington, partner at BDO.

BBC: UK economy recovering too slowly, BCC says

And we need more - we need another FOX News, we need two or three FOX Newses, just like they have CNN, just like they have MSNBC.

CENTERFORSECURITYPOLICY: To the Rescue: The New Media & National Security