"We responded to a need within our group of friends who wanted to cook more, but were unsure how to begin, " Mr. Wade said.

WSJ: Recipe for a Better Book Club

With more carriers pushing unlimited calling plans, we can't say there's necessarily a need for the friends and family features of yesteryear on this side of the Atlantic, but plenty of networks beyond the good ole US of A are a bit more stingy when it comes to tallying talk time.

ENGADGET: Google+ patent app details myFaves-like carrier contacts integration with social network circles