It's about the planet that we have inherited, and we must listen to the scientists.

NPR: Senate to Vote on Carbon Cap-and-Trade Bill

We must support their aspirations, we must listen to their views and we must act on their dreams.

UNESCO: Peace and Democracy: Make Your Voice Heard

We must also listen to the market, as SAP CMO Jonathan Becher pointed out recently.

FORBES: Connecting marketers to the Forbes audience. What is this?