To a UK audience, "I'm lovin' it" recalls The Sun's recent "we love it" campaign (another example of a market leading brand with a bit of an image problem, going for feelgood inclusivity over triumphalism).
"It is with great love and heavy hearts that we say farewell to our collective Mother, with a capital M, " said her son and daughter, John Putch and Pamela Putch, in a statement.