They are my go-to set of ideals that I draw on constantly, and that help guide us as wegrow, change, hire and make all the big and small decisions required each week in our business.
The reason this is such a big deal can be seen in this recent report about how we might grow enough food to feed the 9 billion who will shortly be sharing the planet with us.
Short of actually starting a Big Bang and letting it grow into a new universe, this is probably the closest we can get to studying the flow of time in an experimental fashion.