We go to great effort to learn how to read and calculate in school and then invest even more time and effort to learn professional skills, from evaluating market research to judging the success of a campaign.

FORBES: The Limits Of Big Data Marketing

This is no different than the reasons we read books, watch TV or go to the movies.

FORBES: EA Plans on Putting Microtransactions in All of its Games

If we cannot read and understand their message we have to go around asking people.

BBC: Mumbai tiffin carriers become multi-skilled

We all go to developer events, hang out on Hacker News, read developer blogs, and write code.

FORBES: MySpace: Tough Lessons for Entrepreneurs

Those of you who read our Napster to Go review know that we had a bit of trouble initially setting up the iRiver to work with the NtG software.

ENGADGET: iRiver H10: Hands-on review

By all means go through to read the research that led to this conclusion but all we need here is that very conclusion.

FORBES: Greg Mankiw's Excellent Question: Why a $9 Minimum Wage? Why Not $90? Or 90 cents?

"We read about people who did mold lawsuits and how many lawyers you had to go through and how many experts to go through, " Ms. Guinness says.

WSJ: The $500,000 Housecleaning

"I happened to read in the paper, when it did go up, this reporter said that we should be celebrating it and somebody should write a song about it, " Engler says.

NPR: Sputnik in Space and Song

Certain portions Simon read alone, others he'd subcontract to another family member, or we'd go around the table, each person reading one verse.

WSJ: Passover Challenged