Earlier studies used fMRI imaging to see which parts of the brain are active when we generate ideas.

WSJ: Mind & Matter: Alison Gopnik on Beating the Brain's Curbs on Innovation

We should be creative enough to generate brave ideas that sell and are responsible at the same time.

FORBES: Marketers Show Respect to Earn It

And so they are going to be integral in helping me to root out waste in government, make our agencies more efficient, and generate more ideas so that we can put the American people back to work.

WHITEHOUSE: President Obama After Cabinet Meeting

The second question, What if? uses the design criteria from the first stage to generate a large number of ideas that we will turn into new concepts.

FORBES: How To Innovate - Without A Miracle

Jenkins and Son is a member of Gweithgor Dyffryn Aeron, and he and the Gweithgor directors have exciting ideas about how we can develop the site together, and generate new employment in the area.

BBC: Remote cheese factory to reopen

My colleague Kathy Gersch explains that while it may be difficult for your company to generate innovative ideas, high-tech start-ups and other companies we consider to have innovation built into their DNA have just as much difficulty maintaining their innovative edge.

FORBES: 5 Things Never Heard at the Most Innovative Companies

Payback WE DUBBED THEM the "idea moguls" last fall -- the bright young people who generate the ideas and write the scripts for movies and TV shows (Sept.21, 1998).

FORBES: Fillow-Through

At least in my lifetime, we need to be grateful to those men (and women) who speak up, generate discussion on good ideas presented by women, and recognize the source of the idea.

FORBES: Women's Ideas: Do Men Intentionally Steal Them?