Yet for many of us that is exactly the result we elicit, much to the dismay of our audience.

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Failing as we do to elicit moral behaviour from organisations, which are made of people, how can we hope ever to succeed with machines?

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We ought to elicit reactions and opinions about that and many other issues.

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What we want is a cookie that will elicit: "Oh what a pretty cookie and mffff taftes goog too!"

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Hearing Microsoft's name and "in-car stereo" in the same sentence should elicit any forms of surprise, as we've long since known that Redmond was looking to up the ante of automotive entertainment in a bevy of Ford vehicles later this year.

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We do not need changes in labour laws and policy to elicit sacrifice from organised labour, as some economists have suggested.

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And certainly there's a lot to be said for the sort of pre-show buzz such campaigns can elicit -- there weren't too many projects that we were more excited to play around with in the lead up to the show than the Oculus Rift.

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But we need leaders in business and public life who challenge us do what we thought was impossible, who stir our souls, captivate our imaginations, and elicit the kind of bravery Armstrong showed when he took those first magnificent steps.

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And because these issues touch deeply on what we believe, touch deeply on our convictions -- about who we are as a people, about what it means to be an American -- these debates often elicit strong emotions.

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