While our product has not changed since first brewed 146 years ago, we constantly innovate and add value to the Heineken experience.

FORBES: Heineken: Advancing a Brand While Remaining Authentic

We can create a lot of jobs providing services to the globe if we really understand we must constantly innovate and take those innovations to market if we want to remain the leader.

FORBES: Innovation Ain't So Easy Mr. President - Think Google, Not GE

So we constantly focus teams on the need to continually innovate: how do we keep up interest and fascination?

FORBES: Keeping Enthusiasts Enthused, Part 2

The NFL has always tried to look ahead, to innovate, and to constantly improve in all we do.

FORBES: NFL Commissioner Roger Goodell Tells Fans, 'You Deserve Better'