We chose them for their capability to do mobile ticketing.

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"One of the reasons we chose them is that they maintain price integrity on a lot of their brands, " says Scott Bowers, vice president of e-commerce initiatives at Oakley.

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"One of the reasons we chose them is they maintain price integrity on a lot of their brands, " says Scott Bowers, vice president of e-commerce initiatives at Oakley Inc.

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We chose to avoid them, in search of a less-crowded itinerary.

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There was a great deal of overlap, so we collapsed similar items into a single category, and chose one tool to represent them.

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"We chose not to put lots of shares in trust for our children because we wanted them to finish high school, go to college, get married and be goal-oriented, " says Knight, whose company ranks 70 on our 200 Best list.

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