"We've been profitable since the summer of 2001 so from a commercial standpoint we can continue forever, " said Mr Lackey.
Most of my listeners whom I meet and talk to are fantastic and galvanising and interesting and we can debate things forever.
Politicians, newscasters and pundits are united around an idea I find wacky: that we can grow the economy forever on our finite planet.
The result is that we can loop through the song forever with the song always morphing.
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While no one has figured out how to live forever, we can at least prepare our loved ones for the day when we eventually kick the bucket.
"We probably can't do it forever, " says Chief Executive Bastian Lehmann.
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We can affect who they will be forever.
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Though our story is ending, their story, we choose to think - we can't think otherwise - will go on forever.
So unless we can hitch a ride on some souped-up neutrinos, 2011 is gone forever.
We haven't really needed to raise prices, though I can't say it will stay that way forever.
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Similarly, we can think of long key and certificate validity periods as long password-rotation periods: If passwords are out there forever, someone with malevolent intentions is bound to discover and use them.
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