It will never get us the job of our dreams or the lifestyle we aspire to.
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"Mike Mayo is a symbol of all that we aspire to be, " he says.
We aspire to a life free from long commutes, petty office politics, bosses, and expense reports.
Only by daring to dive deeply into life can we soar to the heights of success we aspire to.
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What is the outcome we aspire to, not merely what are the outputs?
Eventually, we aspire to move into our own space, in the footsteps of Marbles: The Brain Store, who began inside the same walls as Lab42.
Our corporate vision is ambitious and our aspirations are grand, but we also realize there is a long, long journey from where we are to where we aspire to be.
"I and others like me feel his death so keenly in part because we aspire to be the misfit, the wunderkind, the maker that he was, " wrote blogger David Brunton.
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Any country attempting to deliver the living standards we aspire to achieve in the UK is going to become the target for many others who live in countries less generous than ours.
In fact, the kind of state that we want to have, that we aspire to have, is one that would definitely espouse high values of tolerance, coexistence, mutual respect and deference to all cultures, religions.
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"For the leader of a renowned university, inappropriate comments about particular groups, classes of people or individuals are wholly unacceptable and are not in line with what we aspire to be as an institution of higher education, " Schottenstein said.
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So the holistic look that we want to aspire to and apply to our products, we also try to apply to our internal corporate culture.
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Ipswich are looking for "a winner" as Magilton's replacement, according to Clegg, "someone who can take this club to where we aspire it to be, that is the Premiership".
Once PKI is as easy to use as passwords - and we can understand how to manage related directory and security services - we can aspire to reach the pinnacle of cryptography.
For the last part though, we can aspire to even better with rigorous sustainable investment processes.
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We also aspire to offer the INTIX solution through the SWIFT Cloud, to the SWIFT community.
"Egypt will achieve a state of law and order that we all aspire to, " he said.
"We will aspire to sample the water column everyday, " he told BBC News.
Despite calls for more health spending from the Conservatives, Ms Hutt stressed that the government was confident the money it had allocated, together with efficiency savings, would deliver the NHS "we all aspire to".
While we still aspire to be these things, the truth of the matter is that Brazil, India, China and a whole host of smaller countries are doing a much better job than we are at expanding, building and creating.
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Skills such as listening, collaboration, communication and supportiveness are wonderful human traits that we should all aspire to.
We aim and aspire to create and fund innovative companies with top decile valuations supported by high impact medicines.
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We all should aspire to be a catalyst in fostering a more complete understanding of diverse peoples and a more genuine embrace of our differences, and thus helping to create a better world.
"We can't all be born to be king but we can all have a position where we really can aspire for ourselves and for our families to do the very best that we possibly can and I want to encourage that position, " he said.
Through the example of Aspire Coffeeworks, we want to show companies that integrating people with developmental disabilities into the work force is not some daunting task, but is easy and beneficial to the company.
And that is wrong, because we cannot afford to price the middle class and folks who aspire to go into the middle class, we can't price them out of the college education market.
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