Most of the commonsense ways we think about how people communicate are wrong, and the reality is much stranger and more wonderful than we can even imagine.
After all, as these Warby Parker or Ray-Ban-designed devices become more fashionable (ie: innocuous), most of us won't even know if weare being filmed when gazed at by a bespectacled stranger.
These self-contradictory concepts try to capture the fact that even business may be stranger than we can imagine, and that the old models are no longer adequate.