It is also about showing young people that (to personalize Andreessen) we are cooking the software that is being eaten by the world.

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That is why we are looking at the role that food and cooking plays in schools and how this can help to get our children eating well.

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Another area we are particularly excited about is the whole decision infrastructure for cooking at home.

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There are - I hope we can agree - too many cooking shows on the telly.

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And slow cookers, as we've had several fires in homes where children are cooking for their families.

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Do we really need a new channel where the big draws are new cooking and travel shows?

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Fresh vegetables and fruit are commonly available and we use a lot of olive oil in cooking, and less animal fats than is found in British dishes.

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