"We always tell our people that you must always be ready for a flare-up in the situation, " says Dr. Hakki, the hospital director.

CNN: Horrors rampant in city 'full of sorrow'

We often expose statistics in the news, but we do not always tell you what we had to do to get there.

BBC: A magnifying glass on top of a fingerprint

Though we are not always in control of life events, we are always in control of how we tell our stories and how we live them.

FORBES: A Personal Story, Told Twice

But today, I can tell you that we always remained hopeful about the people of this country, about you.

WHITEHOUSE: President Obama Speaks at the University of Yangon

Facebook has always been about the stories that we tell ourselves, and the stories that we tell each other.

FORBES: What We Can Learn About Facebook From its Bizzare Chair Ad

In the field of strategy, we always make a big thing out of differentiation: we tell firms that they have to do something different in the market place, and offer customers a unique value proposition.

FORBES: Let's Face It: In Most Industries, Firms Pretty Much Do the Same Thing

But I promise you I will always tell you the truth about the challenges that we face and the steps that we are taking to meet them.

WHITEHOUSE: Town Hall in Arnold, Missouri