Tesco plans to launch additional digital music services from the WE7 platform in the coming months.
ENGADGET: So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million
Free music-streaming services like We7 and Spotify have proliferated in Europe: the latter claims 10m users.
Steve Purdham, head of the music streaming service We7, told BBC News he welcomed the new charges.
WE7.com on PC and Mac and via apps on iPhone, iPad and Android smart phones and tablets.
ENGADGET: So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million
Tesco has bought a 91% stake in WE7 and will purchase the remaining shares within a period of weeks.
ENGADGET: So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million
The Official Charts Company did recently launch a separate streaming chart, based on information from the likes of Spotify, We7, Napster and Deezer.
With an extensive library of 11 million tracks, WE7 offers the latest releases, well-known classics and a comprehensive catalogue of all music genres.
ENGADGET: So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million
WE7 has a great team and a good technology platform from which we can launch a range of digital music services in the future.
ENGADGET: So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million
Mark Bennett will join the blinkbox family from Sainsbury's to lead blinkboxmusic, a music service to be rolled out following the acquisition of WE7 in June 2012.
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With its loyal customer base, numerous marketing channels and international reach, we believe Tesco is the perfect partner to bring WE7's music services to a wider audience.
ENGADGET: So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million
Online and, increasingly, on mobile phones, there is fierce competition from music-streaming services such as Last.fm, Spotify and we7, which allow users to assemble their own playlists.
The acquisition further strengthens Tesco's digital entertainment offer, following the purchase of movie and TV streaming service blinkbox in 2011 and personalised internet radio service WE7 in June 2012.
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Tesco has bought WE7, a leading digital music platform, which will offer customers a wider choice in how they consume music and complement Tesco's current music offer in store and online.
ENGADGET: So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million
WE7 is a leading free-to-listen, personalised internet radio service where customers can listen to the music they love and discover new music that they might like, based on their previous selections.
ENGADGET: So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million
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