She describes the home-based, women-run business phenomenon in this way: "Society has gone through several stages of blue collar and white collar, " she says.
Tory Party vice chairman Michael Fabricant said the party had struggled to present a distinctive message while UKIP had managed to connect with traditional blue-collar Tory voters on issues such as immigration and crime in a way that the Conservatives had not.
If you drape it around your neck or over your head, or for the athlete, around your neck with the ends tucked inside the collar of your shirt, it does wonders, without getting in the way.
Republicans may decide that Mr. Santorum's blue-collar biography and a tax plan built for the industrial heartland can reach Reagan Democrats in a way that the founder of Bain Capital cannot.