The next year, New Wave Style expanded to a 40, 000-square-foot space in Rana Plaza, located in Savar, a former agricultural area on Dhaka's outskirts that was fast becoming a garment-industry boomtown.

WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You

And yet his research has ominous implications for food companies as they brace for a wave of tobacco-style litigation over the nation's obesity problem.

FORBES: Food on the Brain

So employees scouted other locations, drawing up a list that included New Wave Style.

WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You

The Benetton order, placed last September after the fabric had arrived from India, was viewed by the owners as a lifeline, according to New Wave Style officials who survived the collapse.

WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You

The year New Wave Style moved in to Rana Plaza, 2010, was a good one for Bangladesh's garment industry.

WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You

Mr Tapas and Mr Adnan, the owners of the New Wave Bottoms and New Wave Style factories, were remanded in custody for 12 days by a court on Saturday.

BBC: Dhaka building collapse: Factory owners arrested

Mehedi Hasan, who worked at the New Wave Style factory on the third floor, said although workers were evacuated after a crack appeared in a wall on Tuesday, on Wednesday morning factory supervisors told workers to return, saying the building was safe.

WSJ: Dozens Die in Bangladesh Building Collapse

Covering new wave and punk songs in a French-tinged, bossa nova-infused style, Nouvelle Vague takes classic songs to new places.

NPR: Nouvelle Vague: The Sexy Side Of Depeche Mode

Their arresting style blended New Wave with reggae and sold more than 60 million albums before the band broke up nearly a decade later.

CNN: Copeland finding happy 'balance' in life after Police