So employees scouted other locations, drawing up a list that included New Wave Style.
WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You
The year New Wave Style moved in to Rana Plaza, 2010, was a good one for Bangladesh's garment industry.
WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You
Among the garment makers in the building were Phantom Apparels, Phantom Tac, Ether Tex, New Wave Style and New Wave Bottoms.
Working in a garment factory had seemed like the best route to escape rural poverty, said Ms. Begum, who worked for three years at New Wave Style Ltd.
Mr Tapas and Mr Adnan, the owners of the New Wave Bottoms and New Wave Style factories, were remanded in custody for 12 days by a court on Saturday.
Two of the companies in the group, New Wave Bottoms and New Wave Style were located, respectively, on the second and the 6th and 7th floors of the collapsed building.
The next year, New Wave Style expanded to a 40, 000-square-foot space in Rana Plaza, located in Savar, a former agricultural area on Dhaka's outskirts that was fast becoming a garment-industry boomtown.
WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You
The Benetton order, placed last September after the fabric had arrived from India, was viewed by the owners as a lifeline, according to New Wave Style officials who survived the collapse.
WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You
Attempts to reach New Wave Style officials were unsuccessful.
Last summer, Benetton employees from India and Hong Kong began an assessment to ensure New Wave Style had the capacity to fulfill an order and deliver it on time, according to the senior Benetton executive.
WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You
New Wave Style began to struggle.
WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You
Mehedi Hasan, who worked at the New Wave Style factory on the third floor, said although workers were evacuated after a crack appeared in a wall on Tuesday, on Wednesday morning factory supervisors told workers to return, saying the building was safe.
And yet his research has ominous implications for food companies as they brace for a wave of tobacco-style litigation over the nation's obesity problem.
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FORBES: Now Drinking: Birra del Borgo / Dogfish Head My Antonia
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