He said customers had been buying goods such as waterproofs, wellington boots and horse rugs, with sales up by about 50%.

BBC: Injured crewman airlifted in storms off Isles of Scilly

Most of the others had basic waterproofs on, but no ice axes or crampons, and these people were heading up to the snow line.

BBC: Risks of seeking mountain heaven

Spring 2009 is set to see the launch of Q'aja international, comprising fully coordinated polos, pants, shorts, knitwear, belts, revolutionary waterproofs and the 19th hole collection.

CNN: Meeting Arnold Palmer

Mr Rines's generosity and openness to them was no more than he hoped for for himself, as he sat patiently in his waterproofs, waiting, beside a Scottish shore.

ECONOMIST: Robert Rines | The