The most likely answer, as he explains in a paper in the Journal of Experimental Biology, is that urine, though cheap to produce when water is plentiful, is a physiologically costly product when water is scarce.
The first option is to move from purchasing products with a large water footprint to an alternative product with a smaller water footprint.
And continuing to water down the product in this age of austerity could amount to slow suicide.
RIMM, HTC and Motorola are all treading water with a lackluster product lineup.
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The main target is to reduce carbon and water footprints alongside improving product sustainability.
No longer does an Electrolux Aquaguard reseller for instance, have to employ mechanics to service the water purifiers when simple product training (with the market development funds provided by the manufacturer) avoids this extra expense and provides coverage in areas that could not be physically reached prior, all with zero impact on his own payroll.
But only if customer service can have those water-cooler moments with product development and marketing.
United Utilities is converting a by-product of waste water at its Blackburn plant into gas.
They are concerned about the concentrated salt water, a by-product of the construction process, being pumped into the sea.
The company developed GAIA to evaluate the effect of its product ingredients on water and identify any potential for toxicity, persistence, and bioaccumulation.
"Users clearly expect that they should be able to move their content and applications freely at home, at work, in the classroom, and on the go, " said Joe Van De Water, Director of Consumer Product Marketing at Intel.
Chief Executive Christine Day said there is a lot of product on the water that will arrive in a couple of days, so the company should have a better idea of the extent of the problem in a week.
And late last year, the Advertising Standards Authority also criticised the company's promotional style for the product, Glaceau Vitamin Water, saying it presented "misleading" claims about nutritional benefits.
Among those that do, the definition varies: 55% define sustainability as the management of issues related to the environment (for example, greenhouse gas emissions, energy efficiency, waste management, green-product development, and water conservation).
The basketball star, after a tiring buildup from the sports network and several product plugs (Decision Water?), announced that he would be leaving his hometown and seven-year stint with the Cleveland Cavaliers to move to the Miami Heat come fall.
They started a product that was a small water filtration -- portable water filtration system, and the Marines have just bought that for our troops in Afghanistan.
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In a water-starved country like India, this product makes sense both for the environment and the consumer.
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It was revealed during Miss Squires' inquest that a scoop of a product containing DMAA was in her water bottle.
Agricultural irrigation along with cattle feed lots located near the plants to take advantage of the co-product distillers grain add to local water demands.
This year, Chinese officials hope to cut by 7% the amount of water used to produce each yuan of gross domestic product.
"We were really changing what a water cooler was, " says Rod Magnuson, a product director at Elkay.
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He's too busy thinking about his next product, due out in 2004--a water sandal.
Clearly, the animals were disposing of this waste product by secreting it from their mouths into the water.
Made of pork shoulder, ham, salt and water, all compressed in a can, the processed meat product became popular during World War II.
Goldman Sachs broker Fabrice Tourre, the person responsible for cobbling together the structured product deal that has landed the bank in hot water with the Securities and Exchange Commission, gossips about the Paulson short in an email exchange with colleagues in January 2007.
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The polymers used can be dissolved in water to form an ink, which can be sprayed on the product.
Commerce does this by endeavoring to consider all of the factors of production necessary to make the product (the various materials, labor, electricity, water, and other overhead) and valuing those inputs by reference to their prices in another country.
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At the cathode, the protons and the electrons react with oxygen from the air to make water which, to the joy of environmentalists, is the only waste product of such a cell.
Additional product testing has begun on energy products, hearing aids, and water pumps.
These plants need the fresh water flow from the river for cooling, processing, and to ship their product out to the Gulf.
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