But with little interest in the pre-game, he was doing his usual thing on a Sunday early evening: watching 2-3 TV shows at once, communicating with friends in at least four different ways, and surfing the internet, especially regarding his deep interests in music and hot cars.
And in 2009, Nielsen reported that TV viewing among kids was at an eight-year high, with 2- through 11-year-olds watching between 22 and 24 hours of TV each week.
Given that Comcast has close to 22 million pay-TV subscribers, 2.4 billion hours imply that each Comcast customer is on an average watching over 9 hours of on-demand video every month.