Transparency is the watch word.

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"You have to watch every word you say, " Grisolano told the group, because consumers can see the puffery in most claims.

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Now, a bit more bad news: the Pebble team reportedly jumped the gun on shipment notifications, so even though you may have received word that your watch is on the way, it may not be in the first batch of 500.

ENGADGET

But hey, don't take our word for it, watch Bill lay down the truth after the break.

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"They watch your every move and every word, " Liu says.

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Now we watch in horrified fascination as a speaker plods through every word on slide after slide with 20 lines or more of text on them.

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Also, a final word of advice to any unicorns who might be reading this: watch your backs.

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It was one of only two known watches Patek Philippe made in platinum with a complex tourbillon movement--the word means "whirlwind" in French--that continually adjusts for error when the watch's position shifts.

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If you are more keen to watch your pennies than counting stars, there are an increasing number of affordable (almost a dirty word here until a couple of years ago) options now available.

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