Everyone from television studios to wireless carriers thinks consumers want to watch video clips on their mobile phones.

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One of the first is Arsenal Football Club which will use it to let fans watch video clips of goals and match highlights via its website.

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The company offers gear designed to help cable and phone companies squeeze more video capacity out of a limited amount of bandwidth as consumers watch video clips on their computers, demand more channels from their cable companies, and even start to watch television on their wireless phones.

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Just 15% of people who use TV networks' websites or apps watch digital content synchronized to live TV, translating into just 3% of the overall TV audience aged 13 to 54, according to market-research firm GfK. Users more commonly watch on-demand video clips and look up schedule information.

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It's hard to watch those ubiquitous YouTube Web clips: They arrive as streaming video directly from the Web and aren't downloadable.

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Only about 4.5% of U.S. cellphone users watch video on the small screen, generally in the form of two-minute streaming clips, according to comScore Inc.

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