Fans watch pro players goof around, practice and play in massive tournaments, all through the portal of a stream on their computer.
In terms of professional gaming, its viewership now outpaces that of legendary strategy title Starcraft, unseating the decade-old powerhouse in just a few years as the most watch pro-played game.
When you watch pro cycling on TV, it's always on the funny channels at the end of the dial, next to stations that sell abdominal flexors and pantyhose that also make waffles.
Little by little, StarCraft transitioned from being a hobby to being a lifestyle choice: we started traveling to tournaments, staying up late to watch Korean pro matches, and practicing as much as possible.
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Regional Autonomy Watch, a pro-business lobbying group, tracks the many new money-making schemes cooked up by local governments.
The niche past time has now found an audience in the West leagues beyond what anyone imagined it could, and millions are tuning into online streams to watch their favorite pro players play their favorite games at incredibly high skill levels.
These criticisms will be of little comfort to the Tories as they watch Mr Brown steal their pro-business mantle.
After trying over the years to turn eSports into a televised event, the advent of streaming has allowed fans from around the globe to not only watch big events like the MLG Pro Circuit Tour live, but also interact with pro gamers through practice streams.
In 2006, Alon's wife Mor Alon signed a petition from the pro-Palestinian pressure group Machsom Watch.
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As for eSports, watch some of the Youtube posts from a recent pro gaming event or check out the videos in this post and look at the actual players, as well as the audience.
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"When my son cant watch 'The Backyardigans' tomorrow he might call DirecTV himself, " Atlanta Falcons All-Pro cornerback Brent Grimes posted on Twitter, referring to the Nickelodeon animated series.
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