And if you need the how-to instructions, click on the building guide mode - top left, third button - and it will give you the option to watch the item being built or alternatively you can generate a step-by-step building guide which you can then print out.

BBC: Lego Factory

The top item was a black wool watch cap.

NPR: Excerpt: 'The Assassins Gallery'

Develop a product most them wanted, market the heck out of it, then sit back and watch the group mentality kick in, assuring big sales of the latest trendy sneaker or clothing item.

FORBES: Magazine Article