Where lots of water, aggressive washing and sandpaper was once the norm for creating that worn vintage look, lasers and and ozone gas cameras are now being used to minimize water waste and chemical runoff.

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As such, Obama says that the Environmental Protection Agency has the authority to monitor certain aspects of shale gas production such as the disposal of waste water and the assurance of clean water supplies.

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As well as animal welfare concerns over rearing large numbers of farm animals in close proximity, the water use, farmland for animal feed, waste and greenhouse-gas emissions associated with meat production make it one of the most significant environmental problems in the world today.

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Rather, as a consequence of injecting water and sand into the shale formation to crack the rocks so gas and oil will flow, massive amounts of waste water comes back to the surface with significant amounts of contaminants as a result of leaching out salt, heavy metals and trace amounts of radioactive materials from the rock formation itself.

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There have been documented cases of leaking gas ruining nearby well water, of air pollution and of problems from the waste the drilling generates.

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Among those that do, the definition varies: 55% define sustainability as the management of issues related to the environment (for example, greenhouse gas emissions, energy efficiency, waste management, green-product development, and water conservation).

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