Tim Burns, the head of Waste Watch - part of Keep Britain Tidy - said councils should be cautious about reward schemes.

BBC: Bracknell Forest residents rewarded for recycling

According to the national waste charity, Waste Watch, each household in the UK throws away over a tonne of waste every year.

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"Whilst Waste Watch believes encouraging people to recycle is a good thing, there is also evidence that suggests self-rewarding people for good behaviours may encourage people only to act in the future if rewarded, rather than acting because they care or value society and the environment, " he said.

BBC: Bracknell Forest residents rewarded for recycling

Either way, it seems like a pretty big waste to watch upconverted DVDs on a 100k home theater, when you could be enjoying true 1080p with master quality audio.

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To put it another way, is it right that those who already feel guilty about their environmental impact and endeavour to minimise their waste have to stand by and watch their neighbours drive to Tesco in their 4x4 and fly off to Prague on long weekends - thus undermining all the their good work?

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This plays out in video games and fiction and comic books and movies, where we play as near-invincible soldiers, ninjas, or barbarians or read about super heroes or powerful wizards, or watch Chuck Norris lay bearded waste to wave upon wave of bogies.

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Why waste time controlling the car when I could watch a video or otherwise entertain myself?

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