The reason companies and governments waste so much of the earth's resources, the authors point out, is simple: the resources do not appear on the balance sheet.
And as someone who once packed 12 books in a suitcase prior to a vacation, I love knowing that never again will I waste so much valuable packing space.
But there is so much waste from operations like this one that sometimes waste makes its way into streams and pollutes the water.
That day-to-day difficulty of survival, and the lack of real infrastructure, explains in part why so much tourism waste remains on the mountain.
Moreover, whenever firms can raise capital virtually free, they are likely to waste much of it, as so many dot.coms are now doing with their marketing expenditure.
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The problem with the manned space programme is not so much that it is an expensive waste of money as that it lacks a serious goal.
It also concluded that operators had failed to plan how to dispose of radioactive waste and some of the older facilities had "deteriorated so much that their contents pose significant risks to people and the environment".
Much like The Lorax saw his environment go to waste, so, too, may many marketers find signing on to this movie a wasted opportunity to build brand equity.
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As with other crises the key is often never let a crisis go to waste, and it seems to me that Russia is thinking about why it suffered so much.
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The company also claims the sticks don't need as much packaging as standard laser print cartridges and so the product creates 90% less waste.
At the moment, each council makes a decision on how much to allocate to each portfolio - education, transport, waste, social services and so on.
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