And Saylor predicts that warehoused information about each consumer's buying habits, combined with push technology like Broadcaster, will dramatically expand direct selling.
The spice is warehoused for up to eight years before reaching grocery shelves, so producers and distributors are eager to protect the value of their stores.
Campaigners have now approached Panorama again, expressing fears that vulnerable adults are effectively being warehoused in a system that is not offering them the support they need.