It is still sitting in a warehouse, awaiting resolution of a land-planning dispute with the authorities over the factory location.

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The company has partly backtracked on its platform-only model by acquiring land in major cities to build warehouse space for distributors.

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John Leamon, from the Cheltenham Chamber of Commerce, said there was very little office, retail and warehouse accommodation available and the chamber was campaigning for more land to be developed.

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Just down the road too, in Sparks, was a warehouse containing the strange, finned, tubular car in which he hoped to break the land speed record, travelling as close as he could to 800 miles an hour.

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