The inability to leverage standards on Hadoop such as SQL requires further investment without reducing the cost of the data warehouse.

FORBES: The Big Cost Of Big Data

No matter what the cost of a new warehouse, a distribution center or even hiring your own delivery service (which Vancl has done), these companies will spend whatever it takes to be the number one player in their space.

FORBES: Why the "Winner Takes All" Strategy Doesn't Always Work

This reduces cost associated with shipping, warehouse storing, installing and servicing large-screen displays.

ENGADGET: NEC announces business-minded edge-lit LED displays with inbuilt tuners