He wants, in a word, to desacralize the story, make it less of a fable and more of a history.

NEWYORKER: Faces, Places, Spaces

Maria Segovia wants to have a stern word with her brother, too.

BBC: Miners clock off 69-day shift from hell

Indeed, "focus" is a word Mr Swinney wants to apply lots to a strategy that's at risk of lacking precisely that.

BBC: Fertilizing Scottish growth

For my friend, the Oscars are sacred, a Super Bowl Sunday, and she wants to hear and linger upon every spoken word, and can't stand the thought of a smart-aleck interrupting the broadcast.

WSJ: Oscar Night vs. Sports

Now in his third term as IPC president, Sir Philip - a former Paralympic wheelchair basketball player - also wants to see the word disability banished from the dictionary.

BBC: Paralympics and Olympics merger 'possible after 2020'

Mr. Nordberg, who said he wants to make a lot of "noise" with a new product at the Mobile Word Congress in Barcelona in February, said there is no technological difficulty in launching a gaming-oriented phone.

WSJ: Sony Ericsson CEO Hints at Games-Oriented Smartphone

The famous word is marketing--that is, sell a car that the market wants at an acceptable price.

ECONOMIST: Letters | The