So John you spent many years working on Wallstreet, why did you turn to Neuroscience to better understand the trading that happens on Wallstreet and the city in London?

FORBES: Neuroscience Explains Why Wall Street Needs More Women

Inan attempt to cash in on the popularity of continuingeducation among, as Katz jokes, "yuppies whoyearn to be smarter, " the company also offerslectures on Moliere and Beckett, archived copies ofradio shows such as National Public Radio's FreshAir, and Audible- recorded abstracts of the WallStreet Journal and the Economist.

CNN: Books on tape, on the Web