Once you've decided what you want to be known for, you need to start reinforcing your brand by being consistent and "walking the talk".

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Talk is cheap and while many banks talk about investing in technology to bring about change, very few seem to be walking the talk.

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And it begins by walking the talk.

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It all comes down to talking the talk and walking the walk.

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They are talking the talk and walking the walk.

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But if we start moving on that pathway and other countries can look and say the United States is not just talking the talk, but it's walking the walk, then I think that will indicate to the Iranians, for example, that the goal here is not to single them out per se -- it's to suggest that this is dangerous for everybody, including them.

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Talk about walking into the lion's den.

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It's not just for dudes who need to talk on their cellphones while walking down the street with a protein shake in one hand and a PowerBar in the other.

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Now I was walking the walk, but had to learn to stop talking the talk.

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Such an approach would, however, talk truth to the American people and save our nation the embarrassment of walking back harsh words and falsehoods once the campaign is over.

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