For those on the fence about whether to pay up to subscribe, being told you have messages in your inbox waiting to be read is excellent marketing.

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If so, there are piles of leadership books (mine included) waiting to be read, and hundreds of leadership coaches and consultants (me and my colleagues at Proteus included) waiting to offer insights and support.

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You can see with a single swipe the messages that are waiting to be read, and having your incoming messages (be they email, text, BlackBerry messenger, Facebook, and so on) in one consistent interface makes them much easier to handle during a busy day.

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The data is already waiting to be pulled and read.

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"I just looked up, and looked at my brother up in heaven, " while waiting for the verdicts to be read, said Rudy Guzman, whose words were choked with sobs.

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Any book purchased via web browser will be waiting in the user's Reader library, ready to be read.

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They're just waiting to see which candidate is going to be courageous enough to read it out loud.

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