Mr. Dodge wants to drastically cut the number of cars sitting in lots and in transit in the U.S. by "pushing" hotter products instead of waiting for orders to "pull" them to showrooms.
The trouble is not the troops themselves: the force is not a standing army, waiting for its orders in barracks in Brussels, but an ad hoc coalition of suitable components.
The company was about to mark the official start of the 100-megawatt factory, and Harris told me that he had a good number of orderswaiting to be filled and expected the company to be profitable in 2013.
However, many of the pre-orders could not be fulfilled as there were predictable shortages, with some opting to take refunds instead of waiting until January for subsequent shipments.