The Four Seasons Resort Maui at Wailea in Hawaii launched its "Unforgettable Events" series in 2009 after completing a renovation.

WSJ: Luxury Hotels Use Celebrity Chefs, Pro Athletes to Perk Up the Usual Perks

The acquisition-happy company insists it's simply "opportunistically investing" at a time when its rivals can't outbid it for large hotels like Grand Wailea.

FORBES: Money & Investing

In a warmer climate, Four Seasons Resort Maui at Wailea hosts an annual surf camp, where legend Dave Kalama has imparted his big-wave expertise to guests.

FORBES: Top Hotels For Surfing Vacations

Seaside Luxe designs and operates high-end, high-style retail boutiques with current locations at the Four Seasons Resort Hualalai, Four Seasons Resort Maui at Wailea and Terranea Resort in Palos Verdes, Calif.

FORBES: A New