The "Red Rocker" himself, clad in clamdiggers, sandals and sunglasses, pitched his Cabo Wabo Tequila between songs and on his T-shirt.

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But now you can find Chinaco, Cabo Wabo, Lunazul.

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The former lead singer of Van Halen brandishes a blue bottle of Cabo Wabo, the brand he manufactures, and takes a theatrical swig.

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The past three years have seen at least 44 new tequilas hit the U.S. market, making Cabo Wabo, which arrived in 1999, a pioneer.

FORBES: Mexican Invasion

The beach bar and grill came after Cabo Wabo.

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According to local site Vegas Chatter, Cabo Wabo in Planet Hollywood has an 8-pound, 20-topping nacho challenge, while Diablo's Cantina in Monte Carlo has both a spicy 20-piece "Death Wing" and 4-pound burrito challenge.

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Seemingly spurred on by that breakthrough, Papua New Guinea again put New Zealand on the backfoot and they were rewarded when hooker Charlie Wabo gathered his own chip-kick to send Nami on a 50-metre run to the line.

BBC: New Zealand 76-12 Papua New Guinea