Their study followed the voting behavior of the forty-five per cent of white Americans who identify themselves as working class.

NEWYORKER: The Hardest Vote

But criticizing baby boomers is not necessarily a politically wise thing to do, especially when it comes to their voting behavior.

CNN: Are baby boomers to blame for debt crisis?

"That would be the single event that might really change the shape of the 1998 elections, " said John White, a professor of politics at Catholic University who has written books on the presidency and voting behavior.

CNN: By Ronald D. Elving, CQ Staff Writer

The power in this expanse of data is its ability to make person-level predictions about likely consumer (or voting) behavior.

FORBES: Targeted Marketing: Good for Elections, Bad for Government

Still, release of the proxy-voting record is likely to alter some fund behavior, if for no other reason than many funds may not want to be tagged with the reputation that they don't agitate mightily for their investors.

FORBES: Oh, No, More Disclosure

Or to put it more directly, does social media drive offline behavior, whether it be a product purchase or pulling the lever in the voting booth?

FORBES: How Valuable Are Heavy Social Media Users, Anyway?

Voting against a major-party presidential candidate is in fact perfectly normal, civic-minded behavior.

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